Saturne
Creation of a premium Y2K streetwear brand and e-commerce mockups. Overall creation of 'Saturne', a fictional premium streetwear brand fusing Y2K…
The Project
Overall creation of 'Saturne', a fictional premium streetwear brand fusing Y2K aesthetics, American urban culture, and a cosmic identity. Carried out in a group of four, this project encompasses the entire business creation process: elaboration of the Business Model, marketing strategy (media plan, editorial calendar), design of the textile Tech Pack, creation of the visual identity, and complete UI/UX prototyping of the e-commerce site.
Goal
Develop a strong and structured brand image, accompanied by a solid communication plan, and design web mockups offering a high-end shopping experience true to streetwear codes.
Tools : Figma, Photoshop, Illustrator, Canva